Whether you have a new product you're trying to bring to market or a product in distress, we can help you chart a course.

PPF Analysis

How do you know you're building the right product for the right audience? During a PPF Analysis, our team captures qualitative and quantitative data points in order to frame past, present, and future.


  • What have you and your team tried in the past?
  • What brought you to where you are now?
  • What drives your passion for what you want to build?


  • Where are you now?
  • What goals and objectives are you hoping to accomplish in developing your product?
  • Who is going to help you reach success? What roles do those people fulfill?


  • Who is the audience and is your product aimed at the right audience?
  • What evidence do you have that you're building the right product for the right market?
  • How do you get from ideation to MVP?

Our team will facilitate sessions and do research that help you create a blueprint for where you are and where you want to go. Whether you choose to move forward into a nucleation phase with us or not, you'll have a plan of action you can take to any other agency for your next steps.

Nucleation Phase

We've completed a PPF Analysis and we know what direction we're headed in. In the nucleation phase we help you lay out the first iterable phase of work. At the end of the nucleation phase, you'll have an backlog of work units, a shared definition of ready and done, acceptance criteria, a home for product and architectural decisions, established and communicated ways of working, and clear roles and responsibilities.

Additional Services

In addition to PPF Analysis and Nucleation work, we can also help you with:

  • Security Planning & Culture Development
  • High Performing Team Analysis & Development
  • Teaching, Enablement, & Talk Coaching

Picture of Life
Photo by Tolga Ulkan / Unsplash
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